JEEERKS wouldn’t be the success it is today without the help of some of our wonderful distributors. This week, we spoke to Vicky from Keto Direct, who sell the JEEERKS Beef Jerky range, to find out more about them and the driving force behind their thriving small business.
Could you tell us a little bit about Keto Direct?
We started Keto Direct with the fundamental purpose of helping people follow the Keto lifestyle in a more affordable and convenient way.
My partner, Peter and I both benefit from the Keto/LCHF lifestyle, as it has made a marked improvement on both our health and energy levels, and we wanted to others to experience the same.
What is Keto all about exactly?
There are quite a few interpretation of the Keto way of eating. Just talking about carbohydrates alone will require an entire afternoon and a big pot of tea!
For us, the Keto lifestyle basically means nourishing our body with good fats and whole foods our body needs, avoiding carbohydrates and sugars, as well as learning how to appreciate our body, so it performs to its' full potential.
What was the driving force behind establishing your business?
We believe in Keto because it benefits us in so many ways, particularly in terms of our health. We have seen so many positive results, which we want people to experience for themselves!
We hope everyone can see the benefits from the Keto way of eating. It is not a quick fix, it is a lifestyle change in which you learn to enjoy and appreciate great, healthy food. Let's not live a medicated life dictated by poor food choices, instead, we should be striving to be the best version of ourselves through our diet.
What kind of products can people expect to find on your site?
You will find mostly practical Keto/ LCHF products, but also some interesting and trendy products. We aim to stock a more affordable range of goods that pique our customer's interest. We ensure our product's ingredients is nutritious in order for it to be suitable to the needs of our valued customers.
What were some of the highlights for Keto Direct in 2018 and what does 2019 hold for you?
We started Keto Direct at the end August, 2018, so I guess we are relatively young compared to some other online companies. However, our passion for Keto and ensuring customer satisfaction has led us to where we are today. We have attained a group of loyal customers in a short period of time, which is most humbling. In 2019, we aim to extend our product range and services, proving that when you shop at Keto Direct, we don't just see you as just a customer, but more as a part of our Keto family.
What do you love about jerky? Do you think the jerky market is expanding in Australia?
We love jerky because... I can't find a reason not to! Especially with delicious guilt free jerky like JEEERKS Beef Jerky! We love how we can choose both soft or hard texture in a multitude of flavours, (Original Hard JEEERKS is my go to) which is a reflection on how thoughtful Pip is - she really pays attention to the finer details for her consumers.
From our perspective, the jerky market is definitely expanding in Australia as it is a great source of protein and can be used in many different ways. The Keto community has embraced jerkies and JEEERKS Beef Jerky definitely ticks all the boxes.
Do you have any words of wisdom or advice for small business owners trying to get into the market or establish their brand?
We believe everyone should have their own style if they want to start their business. You want people to remember you so you need to put the effort in! No matter what products you sell, you need to sell it to yourself first. "Would I buy this? Would I use this?" BELIEVE IN YOUR PRODUCT.
But, most importantly, have the best people surrounding you with guidance and as hard as it can be at times, constructive criticism.
Facebook page: Keto Direct